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collectID evolves into ZATAP

In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP that was first introduced in September as the company's new app and consumer-facing brand. This strategic shift to fully transition into ZATAP in both consumer and business operations underscores the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy for users with seamless connectivity between the digital and physical realms.

David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth, stating, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something much more substantial. Today, we aim to build a brand which delights consumers and resonates with our unique approach to creating physical products. This has been made possible thanks to our dedicated team and our partners, and we are looking forward to seeing the positive impact ZATAP can have on users and businesses."

Businesses one tap away from Your Customers

While the company's B2B operations continued under the collectID name after announcing ZATAP on September 1, they will be operating as part of the ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to create a unique platform that allows brands to connect with their consumers like never before. The technology ensures product authenticity and transforms every product into an intriguing storyteller, thereby creating stronger bonds with customers.

The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:

Content Management System: Dynamically Add Content, Run Campaigns

Data & Insights: CRM to Track Product Interactions and User Engagement

Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API

Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code

Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution

ZATAP is set to establish the standard for phygital products in the market, shaping a future where the products don't just validate but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers: One Tap Away from the ZATAP Experience

ZATAP offers consumers an innovative experience. The app allows users to not only authenticate their products but also to immerse themselves in the distinct stories and experiences each product provides.

Features of Owning a ZATAP Product:

Digital Meets Physical: ZATAP bridges the gap between physical and digital worlds, providing customers with an immersive experience, where users are able to access exclusive content, offers, and rewards and use their products in a digital dimension (i.e. gaming on video).

Authentication System: The app offers a revolutionary authentication method that utilizes ZATAP's own proprietary technology. This system, built on a combination of secure NFC tags, and Blockchain, ensures the highest security available that is available that allows users to check that they are authentic merchandise with complete confidence.

Ticketing: Products may be used as tickets to events and special events, leveraging the potential of a product for exclusive access.

About ZATAP

ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their mission is to make people happy by bringing physical products into the digital dimension and delivering a truly immersive physical experience for fans and consumers. With the offices of Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.

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