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collectID Evolves into ZATAP
In a bold, transformative move, the leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first launched in September as a brand new app and consumer-facing brand. This strategic shift to fully move to ZATAP to support both business and consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to users through seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth, stating, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something far more significant. The company's goal is to build a brand which brings joy to customers and is a reflection of our creative approach to developing "phygital" products. This journey has been achieved thanks to our committed team and our partners and we're eager to see the positive effects ZATAP will have on businesses and end-users."
Businesses: One Tap Away from Your Customers
The company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP in September, they will now be operating within the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to engage with their customers in a way they have never before. The technology ensures product authenticity and makes every product a compelling storyteller, forging stronger bonds with consumers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, www.boredpanda.com Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital, shaping a future where products not only authenticate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP gives consumers an experience that is revolutionary. The application enables them to not only authenticate their products but also immerse themselves in the stories and experiences that each product provides.
Features of Owning a ZATAP Product:
Digital meets Physical: ZATAP connects physical and digital worlds by providing users with an immersive experience in which customers can unlock exclusive content, offers and rewards, and also use their services in the digital dimension (i.e. gaming on video).
The Authentication System: The application has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. This system, built on a combination of secure NFC tags and blockchain guarantees the highest security available in the marketplace, allowing users to verify whether they're buying genuine goods with complete confidence.
Tickets: These products can be used to get an entry ticket to venues or special events, using the potential of a product to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their goal is to make people happy by connecting physical products with the digital realm, creating an immersive phygital experience for both fans and consumers. With headquarters in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.
Website: https://www.boredpanda.com/community/rosendahlpaulsen691/
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